The Froom is a versatile events and conference space designed with user flexibility at its core, allowing occupants to tailor both the operational and physical setup to meet their specific requirements. This dynamic environment features state-of-the-art embedded technology, along with writable and pinnable surfaces that encourage collaboration and creativity. Additionally, an integrated kitchenette provides convenient access for coffee breaks during meetings and facilitates seamless food and beverage service during events. By prioritising adaptability, The Froom fosters a productive atmosphere that caters to a wide range of activities and gatherings.